Digital Marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Social Media Marketing is a component of digital marketing. Many organizations use a combination of traditional and digital marketing channels.
Here is a short clip on DMS
ReMAP: DMS is a complete methodology and solution set to establish and sustain an effective, meaningful digital presence for companies
Digital Marketing has evolved into a science in itself involving a number of different components that have to come together
- Layout Optimization – All devices – Computer, Mobile, Tablet
- Search Engine Optimization – SEO
- Search Engine Analytics
- Adwords Campaign
- Advertising
- Page Ranking
- Speed Metrics